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Negril Chamber of Commerce Community Guide Training Programme
The Guide Training Programme was Held: Monday, September 8, 2003 through September 17, 2003

Classroom Facilities, Luncheon, and Coffee Breaks at Negril Gardens Beach Resort

Community Tourism ... "The Way Forward" .

All Community Tourism/Community Guide Training Programme Information/Materials published herein are reprinted, with permission, from materials/handouts provided to students of the Negril Chamber of Commerce Community Guide Training Programme. Photographs were taken by digital photographer, Barry J. Hough Sr., President - Consultant, of Net2Market.com publisher of the Negril Travel Guide.

What Is Community Tourism?
by Diana McIntyre-Pike

Tourism that benefits local people.
Community Tourism
(sometimes called community-based tourism) is a form of tourism which aims to include and benefit local communities, particularly indigenous peoples and villagers in the rural South (i.e. 'developing world'). For instance, villagers might host tourists in their village, managing the scheme communally and sharing the profits. There are many types of community Tourism project, including many in which the 'community' works with a commercial tour operator, but all community tourism projects should give local people a fair share of the benefits/profits and a say in deciding how incoming tourism is managed.

Tourism that benefits tourists.
These tours open up a world of adventure and opportunity. Visit the Amazon, trek through the Andes or the Sinai, experience the magic of the central Australian desert. Good community-based tours take you beyond mainstream tourism. You'll meet people from different countries and lean far more about them and their culture than on conventional tours. You'll feel better knowing that you visit is genuinely helping you hosts. And if you want to simply lie on a beach... well, there are tours here that feature some of the best beaches on the planet.

Community Tourism should...

  • Be run with the involvement and consent of local communities. (Local people should participate in planning and managing the tour.)
  • Give a fair share of profits back to the local community. [Ideally this will include community projects (health, schools, etc.].)
  • Involve communities rather than individuals. (Working with individuals can disrupt social structures.)
  • Be environmentally sustainable. (Local people must be involved if conservation projects are to succeed.)
  • Respect traditional culture and social structures.
  • Have mechanisms to help communities cope with the impact of western tourists.
  • Keep groups small to minimize cultural/environmental impact.
  • Brief tourists before the trip on appropriate behavior.
  • Not make local people perform inappropriate ceremonies, etc.
  • Leave communities alone if they don't want tourism. (People should have the right to say 'no' to tourism.)

    Diana McIntyre-Pike, Countrystyle Community Tourism - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
    Diana McIntyre-Pike - Countrystyle Community Tourism
    [Click On Photo for a Larger View - 49KB]
    Barry Bonitto, Countrystyle Community Tourism - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
    Barry Bonitto - Countrystyle Community Tourism
    [Click On Photo for a Larger View - 33KB]
Community Tourism ... "The Way Forward"
presented by Diana McIntyre-Pike & Barry Bonito
Countrystyle Community Tourism Network
In Association with: The Sustainable communities Foundation (SCF);
International Institute for Peace through Tourism (IIPT);
Counterpart International & Caribbean.
Community Guide Training Programme Class Photo - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Community Guide Training Programme Class Photo
[Click On Photo for a Larger View - 54KB]

Introduction

  • Tourism is a growth industry, offering communities of all shapes and sizes a unique development opportunity.
  • Tourism can also lead to the regeneration of redundant building, help with local conservation and environmental improvement, and be the key source of civic pride.
  • Tourism planning must be built on a comprehensive understanding of its potential, to help maximize the industry's contribution to the well-being of the community and where possible eliminate the negative.
  • It conserves national heritage, protects the environment and contributes to an improvement in the quality of life and well-being of local communities.

Community Tourism

  • Community Tourism can lead the way for the future development of any country ensuring that communities are educated in all aspects of managing the business of tourism to ensure complete visitor satisfaction.
  • Community Tourism is not a simple product or single business, but has aspects including transport, accommodation, catering, attractions, information, and hospitality.
  • To be successful, destination communities needs a to establish leadership and coordination of all those active and interested in tourism.
Beeston Spring Library - Mighty Beestons Mento Band - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Beeston Spring Library
Mighty Beestons Mento Band
[Click On Photo for a Larger View - 67KB]
Community Tour Guide Class at Beeston Spring Library - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Community Tour Guide Class at
Beeston Spring Library
[Click On Photo for a Larger View - 58KB]

Improving the Quality of Life

  • Community Tourism should be seen oas the way forward for national development to encourage communities to participate and support this vital tourism industry..
  • Visitors are interested in having a t"community experience" and being educated on the way of life. However, it is imperative that communities understand the importance of preparing their communities to welcome visitors - the Main areas should be:
    • Clean Community - environmentally friendly - understanding that their home is not just where they sleep.
    • Safe Community - taking care of visitors - no harassment, drug pushing, crime, etc.
    • Good Hospitality - understanding that hospitality is everybody's business and not just where the visitor stays

The Economic Benefits

  • The economic benefits for a community through the development of community tourism are extensive. It offers many opportunities for communities to participate as entrepreneurs in their own environment.
  • It affects personal income.
  • Helps to improve the living standards.
  • Supports the diversity of restaurants, theatre, and other cultural entertainment.
  • Assist in the development of art, craft, and souvenir items.
  • Farms, schools, medical centers, churches, etc. all can become income earners as community attractions.
  • Diverse accommodations - private homes, farms, apartments, campsites enables communities to earn from tourism without leaving their normal way of life.
  • Community events - festivals, fundraising activities etc. are supported by visitors.
Classroom at Salem Primary & Junior High - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Classroom at Salem Primary & Junior High
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Bluefield Fisherman Repairing Nets - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Bluefield Fisherman Repairing Nets
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Sense of Place

  • Visitors are often attracted to features of a destination which its resident may take for granted..
  • Visitors can play a major role in:
    • Revitalizing local cultures and traditions e.g. promoting the old time way of making coffee.
    • Establishing or enhancing a sense of pride in local heritage.
    • Enriching local understanding and interest in history, culture and nature.
    • Strengthen civic pride and sense of community and improve the image of the community to the outside world.
    • Encouraging repeat business as they become friends of the community.
    • Improving economic benefits for the community and a more positive acceptance of tourism.

Back To Photo Album
Community Tourism - Page #2
Community Tourism - Page#3
Community Guide Training Program Itinerary - Page #4
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